Stockholms Stadsmission strives to counteract the cycle of generational poverty.

Everyone needs some encouragement from time to time.

With the launch of the ‘Yes’ communication platform in January 2024, Lufthansa is putting the personal experiences of their guests at the heart of its brand message. This same approach is carried over into the new cross-media campaign, created and executed by lead agency Serviceplan. With the campaign line ‘Every journey is a new beginning. All it takes is a Yes,’ the airline invites you to say “Yes” to the dream trip you’ve always wanted to take and make it happen now with Lufthansa.

In the campaign film, the protagonist is magically transported from her everyday life to her dream destinations as she types them into the flight search bar on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Inspired by magical realism, award-winning director Niclas Larsson (Produced by Iconoclast) has crafted a stunning visual journey that perfectly blends reality and dream.

The campaign films and key visuals will be shown across all media touchpoints in TV, cinema, print, online, audio and D(OOH). The campaign has currently been launched in EMEA and the Americas and will also be rolled out in China and India.

All films capture genuine dating scenarios, like
enjoying a hot pot date, taking a cold plunge together, and visiting a food market, with each couple
showing the viewer the special moments when they realised, they no longer needed Hinge and deleted
the app. We then see Hingie, the dating app’s furry icon, amusingly meet its demise based on each date.

Children retreat into their imagination after an explosion in their town.

Every family begins with a love story. Renault Scenic has loved families for 25 years